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KMID : 1145120170150030299
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Asian Journal of Beauty and Cosmetology
2017 Volume.15 No. 3 p.299 ~ p.309
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Usage of, Preference for, and Satisfaction with Extended Eyelashes and False Eyelashes in Adult Women
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Lee Kyeong-Hwa
Han Chae-Jeong
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Abstract
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Purpose: This study examined the usage of, preference for, and satisfaction with extended eyelashes and false eyelashes among Korean adult women.
Methods: A self-administered questionnaire survey was conducted on adult women aged over 20 years; a total of 448 questionnaires were collected. The survey was conducted over 10 weeks, from April 30, 2016 to July 30, 2016.
Results: Of all the subjects, 49.6% were in their 20s, and 24.3% have an average monthly income of less than one million won. Further, 83.9% have extended eyelashes and 80.8% have used a special eyelash salon. Results showed that many were satisfied with their “clear eyes” (31.0%). The reason to have eyelash cosmetics for the plurality was “to make my eyelashes long and abundant” (39.1%). For subjects who received eyelash extension treatment, the preferred conditions were 0.15 mm thickness (42.7%), black color (75.9%), silk texture (29.4%), JC curl (43.4%), 11 mm length (42.7%), and 80% density (51.3%). Their extended eyelashes were rated by them at 4.16 (color), 4.11 (length), 3.72 (comfort), 3.58 (durability), 3.83 (cost-effectiveness), and 4.03 (general satisfaction). For subjects who received false eyelashes, the preferred conditions were black color (77.5%), F curl (29.6%), and 80% density (42.3%). The scores for satisfaction for false eyelashes were 3.66 (color), 3.55 (length), 2.76 (comfort), 2.83 (durability), 3.39 (cost-effectiveness), and 3.27 (general satisfaction). The scores of satisfaction in color, length, comfort, durability, cost-effectiveness, and general satisfaction were significantly higher in extended eyelashes.
Conclusion: These results can be used as preliminary data for the development of a cosmetics market in eyelashes.
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KEYWORD
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Preference, Satisfaction, Extended eyelashes, False eyelashes, Adult women
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